Professional Feedback"Trina has been an invaluable editorial resource, for nearly all of my projects. She's been able to take on complex projects on short notice, and meet challenging deadlines. She has been our go-to jack of all trades when it comes to content development, project management, editorial tasks, and general publishing duties."
- Project Manager of Human Development textbooks "Never have I had such detailed and helpful revision planning from a DE, so I really do appreciate your comments and suggestions." -Author of Intro Psychology textbook "Trina has been a real asset, especially in the effort to enhance the photo program." - Author of Intro Psychology textbook "By all accounts, Trina has been doing an excellent job on [intro psychology textbook] and I am so glad. I had no doubt that she would—she is a very creative and organized person." - Development Editor "[The author]'s comments confirm everything I know to be true about you, and yes, the very fact that he said anything at all speaks volumes about your work (I think I’m still looking for my first praise from him…). Your creativity is certainly on display. You are a bright star in the Cengage galaxy." - Senior Development Group Manager "We thank [...] especially Trina Toni Tom, Senior Editorial Assistant at Wadsworth, for patiently and forcefully nudging us through the process." -Authors of Careers in Psychology, 3E, Tara Kuther and Robert Morgan |
Professional ExperienceContent Manager | Voro Motors | Los Angeles, CA
August 2021 - September 2023 Designed a cohesive brand strategy, developed an effective content workflow and coordinated production of all marketing collateral, including supervising a global team of content producers, editors and copywriters, organizing the editorial calendar according to promotions and industry trends, leading cross-promotions with affiliate partners, developing industry terminology and taxonomy, writing and editing copy for emails, pop-up forms, blogs and website, and applying results from A/B tests and analytics to improve the program--resulting in consistent publication of static posts and videos across social media (Facebook, Instagram, TikTok, YouTube) Assistant Editor | Electric Scooter Guide | Berkeley, CA July 2020 - August 2021 Wrote detailed product reviews in affiliation with electric scooter brands, wrote YouTube video scripts for shortform and longform content, developed and maintained evergreen content on the website including electric scooter database, P-settings database, maintenance guides, buying guides, and riding guides, produced weekly livestream show on YouTube including curating video clips, coordinating giveaways, and moderating comments, product tested electric scooters, and analyzed YouTube performance for improvements to thumbnails, video structure, and description Community Manager | Catered Too | East Palo Alto, CA September 2018 - June 2020 Developed social media strategy, conceptualized and coordinated website redesign, moderated internal online community (Workspace) and external online communities (Facebook, Instagram), designed employee engagement and appreciation program, procured and distributed uniforms, designed interior layout and branding for new cafes, attended industry networking events, and produced digital media for website, social media and promotions, including filming and editing photos and videos published to Instagram, Facebook, and used in cross-promotions Concierge + Member Services | Club Auto Sport | San Jose, CA April 2016 - August 2018 Wrote and updated all copy across website according to venue operations and business owners, lead weekly marketing strategy meetings, filmed, edited and posted photos and videos of venue clients and business center services to social media (Facebook, Instagram, and Yelp), wrote social media captions and replied to comments, coordinated new member orientations, and acted as the liaison between the operations team and business owners Content Developer | Freelance | San Francisco Bay Area, CA September 2010 - May 2016 Provide project management, text and visual program development, market research and analysis, author and subject matter expert coordination, creation and implementation of revision plans, user experience design and testing, and proofreading, formatting, and copywriting Content Writer + Reviewer | Curious.com | Menlo Park, CA July 2014 - May 2016 Review tutorials for video/audio quality and acceptability of content; write and edit multiple-choice, true/false, and completion questions; write and edit SEO-rich descriptions; communicate with team members and track and update issue progress in JIRA; and work on special projects, including monitoring and rendering videos on virtual machines Editorial Project Manager | Professional Publications, Inc. | Belmont, CA February 2010 - September 2010 Supervised copy editors; tracked project progress in management system; created project schedules and revision plans; responded to errata on website; issued corrections for subsequent printings; copyedited, proofread, and reviewed five engineering manuals with both hard copy line edits and xml-based review in Arbortext Editor; met with department heads; helped develop web-based authoring tool Assistant Editor | Cengage Learning, Inc. | Belmont, CA January 2008 - February 2010
February 2004 - September 2006 Conducted initial group and solo interviews, organized and ran orientation, including proper preparation of employment documentation, created training schedules, trained and tested new employees, and helped run "new menu rollout" meetings |