VIDEO CONTENT2016-PRESENT
|
At Voro Motors, I managed the video production process for teams in the United States and China, consistently publishing instructional and promotional short- and long-form content on YouTube, Instagram, Facebook and TikTok. On average, that included overseeing the development and production process of two long-form videos per week. This often included developing accompanying written content deployed in the blog, self-help pages, and emails.
Synthesizing complex information into a concise, visually impactful, and often entertaining format is a skill that I've honed through many years of collaborating with other talented individuals in content development.
Promotional Content
Informational Content
Instructional Content
Product-specific repair video with written instructions in blog
General installation video with written instructions in blog
How-to video for virtual tour with written instructions in blog
Check out Voro Motors YouTube videos published from August 2021 to September 2023 to view more examples of videos that I helped produced.
At Rider Guide (formerly Electric Scooter Guide), I regularly produced YouTube videos and a weekly livestream show. This included writing scripts and coordinating with video production, a performance test rider, and leadership on strategy and direction.
Electric Scooter First Impressions
Electric Scooter Review
Note: Rider Guide discontinued the ESG Liveshow. You can find an archived playlist of episodes here.
Check out Rider Guide YouTube videos published from July 2020 to July 2021 to view more examples of videos that I helped produce and/or write. |
WEB CONTENT2016-PRESENT
|
Customer-Facing Resources Developed at Voro Motors
During my tenure at Voro Motors, the catalog of electric scooters expanded from 12 models to 29 models and brick-and-mortar locations grew from one to four. I developed the majority of informational and promotional copy for the website (product pages, collections pages, blog), emails, YouTube videos and social media, including coordinating product launch plans with internal teams and external affiliate partners.
Ultimate Beginner's Guide (evergreen, developed independently)
Our Stories (weekly blog, instructional and promotional content) Compare Models (evergreen, interactive resource) Self-Help Center (evergreen, FAQs with embedded how-to videos) Electric Scooters for Climbing Hills (product collection page) Evergreen Content Developed at Rider Guide
Although the Rider Guide website has undergone a major rebrand and redesign in the last year (2023), a few of the evergreen resources that I developed remain. I worked a 60/40 hybrid schedule, spending the majority of my time in my home office researching and synthesizing data and visiting the office to meet with teammates and physically inspect, test and ride the electric scooters.
Beginner's Electric Scooter Buying Guide (SEO-rich resource)
How to Ride an Electric Scooter (developed independently) P-Settings Database (developed independently) |
TEXTBOOK PROJECTS2008-2016
|
I acted as development editor, project manager, and copy editor/proofreader for textbook projects across disciplines. I've listed most of those projects below. Many of the textbooks were published by Cengage Learning.
|
Project Manager
|
Copy Editor
Web Content
|